Home CRICKET MPL is the new Official Merchandise Partner for the Men in Blue

MPL is the new Official Merchandise Partner for the Men in Blue

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The Board of Control Cricket in India have named a new Kit Sponsor for the Indian team in their upcoming series against Australia Down Under. The world’s richest cricket governing body has announced MPL – Mobile Premier League Sports as their new kit sponsor for three years.

MPL Sports is an e-sports platform, and now they will be the official merchandise partner for the Indian Cricket Team’s jerseys. The three-year deal agreement between BCCI and MPL Sports will start from India’s Tour of Australia in November 2020, and it will last till December 2023.

Along with the jersey of the men’s cricket team, the women’s team and the under-19 team jersey will also have a merchandise jersey designed and manufactured by MPL Sports in this three-year term.

India’s earlier kit sponsor jersey was NIKE, but their four-year deal was ended this September 2020, and after that, the BCCI invited the applications to the bidding process as the kit sponsor and official merchandising rights.

BCCI’s honorary secretary Jay Shah said that the partnership would lead us to a new frontier for Team India and merchandise sports. The BCCI is looking forward to work with a young Indian Brand like MPL Sports, and they also believe that MPL Sports have potential with them.

The partnership between BCCI and MPL Sports wants to give high-quality access to every Indian merchandise and fan, a coveted Indian Cricket Team jersey for supporting the team from all over the world.

Abhishek Sharma, the Growth, Marketing, and SVP Manager of MPL Sports, also commented on their partnership with the BCCI. He said that India has a market that connects with millions of Cricket fans. They hope to do well in this partnership with the BCCI and take team India’s merchandise to the next level as the online and offline distributors. Their association with the Indian Cricket team is a matter of enormous pride. MPL Sports also want the fans to feel the same way when they buy this merchandise product.

The President of the BCCI, Sourav Ganguly, has said that they are delighted to have MPL Sports as their new kit sponsor.  Their association with MPL is the start of a new era in Indian Cricket. The BCCI will add a new chapter with MPL Sports, and they aim to bring the official merchandise jerseys to a convenient platform where the millions plus users can reach out and keep cheering for team India.

MPL Sports is also associated with the Indian Premier League franchise like KKR – Kolkata Knight Riders and RCB – Royal Challengers Bangalore.  It offers a wide range of products for sports, athleisure wear, Cricket equipment, and other accessories like masks, wrist bands, footwear, headgears, etc.

This brand aims to launch a high performance in clothing with affordable prices for e-sports fans worldwide.

 

Also Read: India Vs Australia Test Series – 5 Players, who might replace Virat Kohli in the last three Test for the Tour Down Under

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