Home BADMINTON PV Sindhu selected as athlete ambassador for IOC’s ‘Believe in Sports’ campaign

PV Sindhu selected as athlete ambassador for IOC’s ‘Believe in Sports’ campaign

PV Sindhu made India proud with the silver medal at Rio
Image Credits: Twitter | PV Sindhu made India proud with the silver medal at Rio

Pusarla V. Sindhu has been nominated as an athlete ambassador for the IOC ‘Believe in Sport’ campaign aimed at preventing competition manipulation.

The Badminton World Federation has officially announced on Monday that Indian badminton player PV Sindhu and Canadian badminton player Michelle Li have been nominated as athlete ambassadors for the ‘Believe in Sports’ campaign. The ‘Believe in sports’ campaign had been launched by the International Olympic Committee in 2018 with a focus on restricting sports competition manipulation. 

Olympic silver medalist and World champion PV Sindhu and world number 11 Michelle Li have been a global ambassador of the “I am badminton” campaign for BWF since April 2020.

During the press release, Sindhu said that 

 “It is an honour to be nominated by the IOC as an ambassador. I stand alongside my fellow athletes in the fight against any form of cheating or competition manipulation. Together we are stronger.”

Furtherly Ajay Singhania, general secretary of Badminton Association of India (BAI) said,

“This nomination and selection is for Sindhu’s sincerity, fair play and integrity towards the game she has dedicated and played through her sporting years. We at BAI are extremely delighted and proud to see this champion athlete is chosen for this coveted honour at the world stage.”

Both the badminton players will be working with other athlete ambassadors from different sports for “Believe in Sports” to raise awareness on the topic of competition manipulation amongst athletes and entourage. 

In badminton, match-fixing or manipulation happens to get a point advantage from the opponent as well as influencing the result of a badminton match.

As part of the campaign, athlete ambassador Sindhu and Li will be engaging badminton athlete communities through social media messages and various online webinar to bring awareness among athletes, mentioning the risk involved and the best way to prevent and protect themselves with fair play representation during the competition. 

Competition manipulation has become an increasingly global concern and protecting honest players is a top priority for the BWF,” BWF secretary general Thomas Lund said.

“By joining forces with the IOC in nominating two of our most popular players, Pusarla (Sindhu) and Li as ambassadors, we believe we can have a positive impact in the fight to protect integrity in sport.”

The “Believe in Sports” campaign has been introduced by IOC in 2018, the past three years they are working effectively through athlete ambassador.

 This campaign has been introduced to bring awareness about competition manipulation and practice of fair play rule at competition level by Athletes, coaches and sports officials. 

Also Read: The historic clash between PV Sindhu and Carolina Marin- Rio Olympics Final, 2016 : A throwback

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